THE LOTLINX CASE HISTORY
Dealer: Pendragon North America
Location: Multiple Jaguar Land Rover Aston Martin dealerships in Southern California
Customer: Valerie Muzyka, Marketing Director
Start Date: Fall, 2014
“We found that traffic on our dealership website converted more, and the leads that resulted were of much higher quality. So we put LotLinx into place.“
Pendragon North America Results with LotLinx – Pendragon North America Jaguar Land Rover Aston Martin Newport Beach
April, 2018
AMOUNT INVESTED:
$3,998
VINs TARGETED:
118
VINs SOLD:
50
“We needed something that could deliver immediate results for our used cars.“
KEY ADVANTAGES
Digital marketing at the VIN specific level
More effective use of media channels like Facebook
Deeper insight into digital marketing activities and ROI
“Any kind of new technology that comes along, definitely we’re looking into it, and LotLinx has really been something that surprised us all.“
The Bottom Line For Jaguar Land Rover Aston Martin Newport Beach
April, 2018
SELL RATE
42%
COST PER SOLD VIN
$79.96
ENGAGEMENT RATE
90%
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