THE LOTLINX CASE HISTORY
Dealer: Mile High Honda
Location: Denver, Colorado
Customer: General Manager, George Black
Start Date:
“With VINtv, I’m able to have more accountability of what’s happening on my lot“
Mile High Honda Results with LotLinx –
October 2020
AVG SELL RATE
38%
VINS TARGETED
72
VINS SOLD
27
“My approach is a little more hands-on than most. I like to dig into the reporting with my strategist which gives me more insight into how VINtv works“
KEY ADVANTAGES
Ability to customize campaigns to align with dealer's inventory goals
Greater insight into inventory strategy
LotLinx digital strategists provide valuable support
“With VINtv, I’m able to get a better view of my ROI to see which VINs are actually being targeted and what percentage of my marketing spend was directly related to a sale.“
The Bottom Line For George
October 2020
TOTAL IMPRESSIONS
245K
ARRIVALS
1,306
COST PER CLICK
$3.37
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