THE LOTLINX CASE HISTORY
Dealer: Lexus of Concord
Location: Concord, CA
Customer: Ray Tomeh, Digital Sales & Marketing Director
Start Date: February, 2015
“LotLinx came along and said, ‘We’re not going to get the names of customers and sell them to multiple dealers. You’re going to own that customer’.“
Lexus of Concord Results with LotLinx – Lexus of Concord
May, 2015
Investors
$6,783
Unique Shoppers
1,787
VDP Views
1.35
“You can have the most beautiful website in the world. But if nobody knows you or cares about what you have, then you cannot bring people to visit your site.“
KEY ADVANTAGES
Digital marketing at the VIN specific level
More effective use of media channels like Facebook
Deeper insight into digital marketing activities and ROI
“We had a record total car count of new and used last month. We are on pace to shatter that record this month.“
The Bottom Line For Ray
May, 2015
Velocity increase on new
48%
Velocity increase on used
52%
Lift in close rate
18%
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