THE LOTLINX CASE HISTORY
Dealer: Holman Cadillac
Location: Mount Laurel Township, New Jersey
Customer: Northeast Strategic Account Manager, Geoff Mancini
Start Date: May 2019
“These units posed a serious threat to our store’s margins if we didn’t sell them within our 90-day window.“
Results with LotLinx –
Total Campaign Investment
$2,689
Aged VINs Targeted
9
Aged VINs Sold
8
“LotLinx saved us a TON of time and money by designing our campaign to move our aged units quick and easy.“
KEY ADVANTAGES
Ability to customize campaigns for aged units
Greater insight into inventory strategy
LotLinx digital strategists provide valuable support
“Results like these are why we continue to expand /AI/ to more stores.“
The Bottom Line For Geoff
New Shoppers to Dealer Website
83%
Total Cost Per Sold VIN
$336
Campaign Sell Rate
89%
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