THE LOTLINX CASE HISTORY
Dealer: Hiley of Huntsville
Location: 3 dealerships in Huntsville, AL selling Mazda, Audi and Volkswagen
Customer: Scott Turner, Director of E-Commerce
Start Date: February, 2016
“If you want to bring shoppers to cars that haven’t been getting clicks, you can do that. If you want to bring shoppers to high-profile cars, you can do that too. I can tell you this – at the end of the day, LotLinx works.“
Hiley of Huntsville Results with LotLinx – Hiley Mazda Huntsville
December, 2016
Amount Invested:
$2,270
VDP Views:
698
Vehicles Sold:
53
“The great thing about the LotLinx VIN VIEW OPTIMIZER™ is that I now have a tool that lets me see all of our digital activity at one time and in one place.“
KEY ADVANTAGES
Significant reduction in days on lot for both used and new vehicles
VIN-by-VIN insight into online activity and traffic sources
Corresponding reduction in media spending/waste
“The easist way to describe it is they provide you with low-funnel shoppers for VINs you specifically want to target.“
The Bottom Line For Scott
December, 2016
PER VDP VIEW
$2.87
1-MONTH HOLDING COST SAVINGS
$24,830
SALES VELOCITY INCREASE
143%
(NEW AND USED)
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