THE LOTLINX CASE HISTORY
Dealer: Hiley Hyundai
Location: Burleson, TX
Customer: Trey McGee, Sales Manager
Start Date: Fall 2015
“We had an age problem in used inventory. But before the month was over, we’d moved most of it out of here without having to take it to the auction and take a big wholesale loss.“
Hiley Hyundai Results with LotLinx – Hiley Hyundai
July 2016
Amount Invested:
$7,106
VDP Views:
2,410
VDP Views:
2,410
“I log in and see how many times individual cars are getting clicked on, and there’s always a correlation between LotLinx activity and when they’re getting sold.“
KEY ADVANTAGES
Better targeting of digital dollars to achieve desired result
Greater insight into online activity
Heightened ability to drive shoppers to the website
“As long as LotLinx keeps getting me what I need, I would think that the relationship goes to another level.“
The Bottom Line For Trey
July 2016
SALES VELOCITY INCREASE
62%
PER VDP VIEW
$2.95
1-MONTH HOLDING COST SAVINGS
$17,928
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