THE LOTLINX CASE HISTORY
Dealer: Fremont Motor Company
Location: Wyoming and Nebraska
Customer: Jeff Running, Director of E-Commerce
Start Date: Spring, 2014
“What I love about LotLinx is that we get to own the traffic. We’re driving them to our own site, where we have the opportunity to convert them to customers.“
Fremont Results with LotLinx – Fremont Casper Chrysler Jeep Ram Dodge
August 2016
Amount Invested:
$997.50
VDP Views:
296
Vehicles Sold:
25
“Since moving full-on with LotLinx, we’ve seen very large market share gains despite having a very recessed market here in Wyoming,“
KEY ADVANTAGES
Attributable use of digital marketing dollars
Broader exposure of inventory, lower cost of VDP views
Opportunity to “own” prospects and nurture them properly
“For so long, this industry has been allowing other vendors to sell us customers – to sell us our own customers. I always hated that mentality.“
The Bottom Line For Jeff
August 2016
PER VDP VIEW
$3.37
1-MONTH HOLDING COST SAVINGS
$3,162
SALES VELOCITY INCREASE
176%
(80% ON NEW, 215% ON USED)