THE LOTLINX CASE HISTORY
Dealer: Dennis Eakin Kia
Location: Killeen, Texas
Customer: General Manager, Kimberley Eakin
Start Date: April 2020
“LotLinx gives me confidence in knowing that my VINs are actually being served to customers who are in-market, and they can prove it“
Dennis Eakin Kia Results with LotLinx –
June 2020
VINS TARGETED
135
VINS SOLD
72
AVG. SELL RATE
53%
“We were spending a lot of money with vendors who were saying, ‘trust us’ without anything to support their claims“
KEY ADVANTAGES
Ability to customize campaigns to align with dealer's inventory goals
Greater insight into inventory strategy
LotLinx digital strategists provide valuable support
“Unlike other vendors, LotLinx can prove that VINs are being served to customers in-market.“
The Bottom Line For Kimberley
June 2020
COST PER SOLD VIN
$78.11
COST PER VDP VIEW
$2.13
ENGAGEMENT RATE
93%
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