Super Bowl, super sales rush.

While the Super Bowl is the biggest event of the year for football fans, it’s also a pretty big deal for the automotive industry. This year, the ads we’ll see on the big day will be dominated by the usual categories: beer, movies, and cars.

As this article from I4U News explains, of the seventeen brands confirmed to be running ads in this year’s game, six are automotive brands: Audi, Buick, Honda, Kia, Lexus, and Mercedes-Benz.

While the content of their ads is, for the most part, a closely held secret, automotive marketers do know one thing for certain: the rush of attention-grabbing spots aired during the biggest television event of the year will send shoppers hunting for deals. Which presents a valuable opportunity for all automotive marketers.

Will those eager shoppers be able to find your inventory easily? Now is the time to prepare, and ensure your VINs receive the high-quality traffic they need to sell. A LotLinx Business Development Representative can tell you more about how to make sure your playbook is ready for the big day.

Don’t end up on the sidelines. Get in touch with LotLinx today!