The undeniable power of hyper-targeted ads.

Technology is consistently providing retailers of all kinds with more effective ways to communicate with those most likely to be in the market for what they have to offer. As this recent article from Built In Chicago highlights, that level of precision – known as hyper-targeting – is especially effective in the world of automotive marketing.

The article cites LotLinx as an example and takes a step back to look at the big-picture benefit of this type of comprehensive approach. As they explain, “(LotLinx) distributes a dealer’s internal listings across automotive sites, Facebook, and other highly trafficked websites, specifically targeting users who live close to the dealership. In other words: they’re bringing cars to customers, rather than the other way around.”

Take a look at the full article here.