CHICAGO, April 7, 2016
Automotive digital marketing technology provider LotLinx? today announces that industry leader Mark Boyd is joining the company’s executive team as Vice Chairman, Chief Revenue Officer. In this role, he will lead all LotLinx growth initiatives.

Boyd joins LotLinx after a 30-year career founding and advising many of the Automotive industry’s most important digital companies. In 1986 Boyd founded Chrome Data, and in 2000, he founded Dealix. Both became pioneers and leaders in their category and remain remain cornerstones of the industry’s digital infrastructure to this day.

Boyd was one of LotLinx’ early investors and joined the board of directors in 2012. Most recently, Boyd co-founded Cargigi, where he served as Chief Strategy Officer until the company’s acquisition by eBay in March 2016.

A frequent investor in and advisor to notable auto tech companies such as TrueCar.com, DrivingSales.com, CarJockey, Ignition Auto Marketing and CarGurus, Boyd has earned a reputation as an a change-maker, innovator and Most Valuable Player in automotive digital technology.

“Mark has been central to our success since almost day one,” says Len Short, Chairman of LotLinx. “For three decades, Mark has tirelessly championed innovative automotive digital technologies and strategies. We have benefitted greatly from his energy, insight and equal passion for dealers and technology. Now we’ll have his full leadership focus. It will certainly bring LotLinx to new heights.”

“Growing companies is a special passion of mine,” adds Mark Boyd, Vice Chairman of LotLinx. “I love the auto industry and I work hard to apply my passion to make our industry better for both consumers and dealers.”

“I have never been more committed to a product and its impact on a dealer’s business. LotLinx is the future of automotive digital marketing,” said Boyd. “ I look forward accelerating LotLinx’ growth. It’s the right thing for dealers and our industry.”

About LotLinx

LotLinx’ is a digital marketing company that uses Deeplinking™ technology to connect online auto shoppers who are nearing a purchase decision directly with dealer VDPs, which increases consumer traffic to local lots and speeds inventory turn. Founded in 2012 and based in Chicago, LotLinx works with thousands of dealers around the country to reach over 63 million unique car shoppers per month across more than 500 digital properties.