The LotLinx precision retailing platform offers control over every part of the retail process to maximize profits. Using predictive technology, we help dealers customize inventory, target marketing spend, and accurately price every vehicle.

“You can absolutely tell when we’ve got a good campaign going. The phones ring a little bit more. The walk in traffic with people waving their cell phones in the air, saying, “I want to look at this car.” That happens a lot more. All of a sudden, we came up with the perfect car, and LotLinx has a lot to do with that.” – Timothy Fricke

“It was the VIN-specific aspect of LotLinx that caused me to utilize it more. I’ve always had a problem with my third party sources because there’s so much overlap. And they each try to tell you that they’re the ones responsible for getting that consumer back to your website. With LotLinx I actually know, because it’s VIN-specific and I can count on those VDP views coming directly from LotLinx and not have overlap with one of the bigger third parties.

I can certainly see a future for us where we drop all other third party sources and just use LotLinx.” – Jeremy Wiggains, Vanguard Kia of Arlington

LotLinx has built the industry’s largest and most complete custom network by analyzing over 5 million VINs (new, used, CPO) and over 100 million real-time buyer interactions per day.

The artificial intelligence-powered, VIN-demand platform identifies and promotes specific vehicles that need marketing support and delivers VIN-specific buyers directly to the dealer’s VDP.

“LotLinx drives traffic directly to our website. While we are in a rural area, we are still in a pretty densely populated market. There are a lot of really big dealerships. When I’m competing with them on the same screen, I don’t get to hold the customer captive and sell them my car, whether it’s the car they searched or another one.” – Timothy Fricke

“The /AI/ is a revolutionary way to market. I don’t have to go in on a weekly basis as cars sell and look for spotlight ads. The /AI/ automatically changes to the next VIN that needs to be moved.” – Jeremy Wiggains

“As a general manager, LotLinx has helped me accomplish a lot of things without having to do a lot of extra work.” – Allen Glover

“The main problem we had was turning inventory and turning the right inventory. Without the right cars, they didn’t turn as fast. LotLinx helped us achieve our goal of turning inventory a lot quicker. 

By using LotLinx, we’ve been able to identify what vehicles work in our market and what vehicles don’t. And in a very heavy truck market, having the right inventory to turn fast has made our lives a lot easier.” – Timothy Fricke

“Because of LotLinx, I’m not scared of any used cars. I know regardless of what make/model I get, they’re going to take that VIN and, with predictive analytics, they’re going to know who is looking for that car and get it in front of them at just the right time.

LotLinx is extremely effective with pre-owned cars because of the unique VINs associated with each car on the pre-owned side. I think they really offer an ability to continue selling cars and to count on used car profitability by targeting people at just the right time.” – Jeremy Wiggains

“I put less work in with LotLinx than I do with most of my vendors as far as accountability. I do two calls per month with my strategist, and every Monday I get a report, so I know where I’m at with LotLinx at all times. 

It’s been able to help me dial in my spend and get rid of other third party vendors I didn’t really think were providing the service I was paying for.” – Allen Glover

Top automotive agencies and OEMs partner with LotLinx to drive results.

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